
A couple of posts back, I showed you my business cards and mentioned we use MOO to print them. One of the things from MOO that I look forward to is their newsletter. It’s actually quite simply put together but because their products are so creative and colorful it just pops. Today, I received an email from them with the subject line “Going to SXSW? Remember your cards!” Smart! Not a new tactic of course but a great reminder for us marketers and even bloggers. Events are a wonderful reason to email prospects and offer your product again. More so if you know a large group of your customers know what the event is about and you know have attended in the past. Events make great content fodder for your blog. You can write pre, during and post articles whether you are doing or not. Events are good for affiliate marketing. If you promote business cards (like MOO), promotional products, tech gear, apps, checklists whatever that might help someone get ready for an event. Write about it, email about it, share it, hell write a short report and give it away. Some posting/report ideas: 25 things to pack when heading Read More→











3 Low Tech Ways To Deliver Audio Video Lessons Via Email
Audios and Videos are powerful and wonderful ways to learn new things. That’s probably why a lot of learning and information products out there are based audio visual media. If you’re thinking of selling your own learning product online, one of the simplest methods is to use email as the delivery mechanism. The bad part about email – you’ve guessed already – you can’t really send people audios or videos. So how are you going to accomplish the last step of delivery? In this post, I’m going to cover three out of the many other methods for simplicity’s sake. Besides, I really don’t want to scare you off with a bunch of high tech stuff that could go over your head. The ‘Click To Watch/Listen’ Method If your customer is using a modern browser that supports HTML 5, audio and visual will simply play when people click on the audio/video URL in the email. There is no need for you to build a web page but this is huge but. You can’t bank on that. Lots of people use outdated software and you really want something that will work no matter what they use. So, your best bet is to set up web
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