Online Video Viewership
December 8th, 2005Video again? Uhuh. Maybe I’m just in love with this concept I dunno. I’ll always take surveys with a grain of salt but it’s always good to review them as they will give you a rough feel of the market. According to a study by comScore Networks and StreamingMedia.com
… people between the ages of 35 and 54 accounted for nearly half (45 percent) of the online video viewed in August.
“Contrary to public perception, it’s not just ‘college kids’ or ‘bleeding edge’ Internet users who are streaming videos,” said Erin Hunter, senior VP of comScore Networks Media and Entertainment Solutions, in a statement. “This creates a fantastic opportunity for advertisers to capitalize on what is now a mainstream audience.”
Ok… I’m going back to creating/editing those videos 
Source: Clickz.com
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December 8th, 2005 at 12:45 pm
Hi Lynette,
FYI: Here’s what Ken McCarthy said just a few days ago…
“Internet video is on track to become a major force in Internet marketing - and it’s going to happen faster than most people can imagine.”
This is a big bold statement coming from a guy like McCarthy. From what I know about Ken (haven’t had the opportunity to meet him yet), he seems to be a steady-as-she-goes; stick-to- fundamentals; and be cautious-of-the-latest-greatest-technologies…. type-of-guy.
Is my McCarthy definition accurate? Maybe someone who has met him or has attended his “Systems Seminars” can chime in here…
Ken’s just launching a new newsletter all about video marketing in case anyone is interested
http://thesystemseminar.com/video/
At this time he is saying that it’s “free for now”
————————
And of course, earlier this month, Jim Edwards (along with Mike Stewart) have gone on record as saying that online video “…will be THE BIGGEST THING that shapes the direction of the ENTIRE Internet next year when it comes to marketing ANYthing.”
http://www.igottatellyou.com/blog/archives/2005/11/my_big_predicti.html
http://www.igottatellyou.com/blog/archives/2005/12/6_reasons_full.html
Keep those video comments coming Lynnette!
Cheers,
Doug
December 8th, 2005 at 1:28 pm
I don’t know him although I’ve heard his name a few times. I’ve also been following Jim & Mike on their product. I think 2006 is going to be very very exciting as far as multimedia goes. Thanks for the links Doug!