That’s the question Rok Hrastnik of Unleash The Marketing and Publishing Power of RSS asks. This is an excellent article (or should I say blog entry), centered around the recent Forrester Research study that claims only 2% of online households in North America use RSS.

In a previous entry of mine, I’d highlighted the time is now. It’s about the opportunity. At 2%, the opportunity is still aplenty! And, companies like Microsoft are going to make it happen when the new Internet Explorer is released. I’m of course glad Rok also pointed that out in his article Do Marketers Really Need RSS?. Go read it, highly recommended.