A few months back I thought this would be such a cool marketing tool and whoever got into it first or at least very quickly will benefit the most because after a while when everyone starts to get their own reader, you’d find it everywhere and people begin to see it as a nuisance than helpful. Still it’s early in the game and with blog readers jumping by a whopping 58% in 2004 more people will be looking into using RSS Readers. Back to the point. So I went in search for a RSS reader that won’t hurt my pocket and yet brandable so I can give it away - what a cool thing to give away (if you’re a marketer) and here is what I found. Hint it doesn’t cost as much as you think honestly! And I’m probably the most cheapskate person on earth! Shhhhhh!!!!!