Imagine yourself walking down the street. The app on your mobile suddenly detects a virtual floating shirt, 10 feet ahead of you. You take a pic of the shirt using your app and instantly a coupon for 10% off at the nearest H&M store appears on your phone. Welcome to the world of augmented reality. For the uninitiated, augmented reality (AR) represents a view of the real world around you which is enhanced and enriched by computer generated images or information. GoldRun is a mobile AR platform that allows you to spot, interact and engage with virtual goods and products placed in your real environment. For example, it allows you to try on the latest fashion offering from H&M, click a picture with it and instantly share it with your friends on Facebook. GoldRun offers the unique opportunity for marketers to tailor dynamic promotional campaigns with the aim of capturing public attention and interest and thereby creating enough of a buzz and incentive to convince them to visit the nearest outlet. As a marketer, if your intention is to create an experience for your consumer and to get him or her to engage with your brand, then GoldRun is just Read More→
